Smart web design prioritizes the user experience and conveys a steadfast brand image. In order to create the proper impression, your website serves as your company's initial point of contact with customers. Present-day web design and development have advanced to a new level, incorporating cutting-edge AR/VR, voice assistants, chat bots, innovative micro-interactions, and video. But a mobile-first strategy should be the top priority for your company because it is the most crucial and fundamental element. According to studies, 77% of people search on their mobile devices at home or at work, typically in areas where PCs are also present. In the current environment, where the majority of people use the internet through mobile devices, responsive websites are absolutely necessary for your business.
Before we get to the reasons why your company needs a responsive website, you need to understand about responsive website.
What Is A Responsive Website
A Responsive Website provides the best viewing, navigating, and reading experience across a variety of devices, including computers, tablets, and smart phones, with the least amount of resizing, panning, and scrolling. The goal of responsive web design is to give individualized and pleasant viewing across all browsers and screens of all sizes. By creating a website that can adjust for various screen sizes, resolutions, and platforms, it does this. A fantastic user experience is made possible by the responsiveness and functionality of the website.
Top Reasons For A Responsive Website
1. A Great Increase In Usage Of Mobile Devices
Today, you can find people using their smart phones or tablets almost everywhere, and small companies are no exception, with mobile devices accounting for more than half of all local searches. The data that follow can help you understand and appreciate the necessity of a responsive company website.
- Google searches on mobile devices account for more than 30% of all searches.
- Around 36% of internet users access the World Wide Web on a mobile device in the United States, Italy, Germany and India.
- When given a fantastic mobile experience, 65% of the online community has a better opinion of organizations, brands, products, and various services.
- Smart phones are used to send and receive 95% of electronic mail, and tablets are used to access 15.19% of it.
2. Amazing User Experience
There are a number of advantages to responsive designs, and they go beyond the obvious ones. Regardless of the device's type or size, it offers the finest user experience. Regardless of the size and kind of the device, the content automatically resizes to fit the screen. Users should buy more goods or services as the bounce rate is decreased. The majority of internet businesses prioritise making a good first impression on customers.
3. Improvement In Your SEO Ranking
Even though Google continues to emphasise mobile-first indexing, your SEO rankings depend on how user-friendly and quick your mobile website is. An immediate exit by a user from your mobile site raises your bounce rate and has a negative impact on the site. Additionally, if consumers have a horrible browsing experience, there will be fewer traffic and perhaps even unfavourable reviews, which would negatively impact the SEO. Google uses time on page as a key ranking signal to advance the search results. Page load time is another factor that has a significant impact on search ranking. Your pages will load more quickly and the usability of your site will rise significantly with responsive web design.
4. Boost Local Search Rankin
Finding local businesses that offer a particular product or service typically involves conducting numerous online searches. Mobile devices are being used more frequently to conduct these local searches. Your website will be more mobile-friendly thanks to responsive design, and this will frequently result in an increase in local search ranks, making it simpler for users to reach your website. Google has previously maintained that using responsive web design can boost your SEO and also suggested that responsive and mobile-friendly websites show up in SERPs.
5. Faster Loading Website
According to Google Page Speed Developers, the full page should load in less than two seconds on a smart phone and the usual recommended material above the fold should do so in under a second. This is typically not available when opening a desktop website on a smart phone or tablet. If users have to wait too long for a page to load, they are very likely to leave your website. Ones that are responsive always load more quickly than websites designed for desktops. The likelihood that visitors will divert their attention away from your website increases the longer they must wait to access it. Therefore, it is essential that your website be responsive at this point as well.
6. Social Media And Blogs Encouraging Mobile Use
Even though search engines continue to generate the majority of traffic, social media now plays a bigger role than ever. More than 60% of social media surveys are now conducted on mobile devices, according to the most recent research. Your visitors and potential customers are likely to get dissatisfied in the absence of responsive properties, and they may end up visiting the website of one of your main rivals. For the best exposure and traffic, responsive websites will find it simpler to publish content across numerous social media platforms. You'll also get more shares from followers. Content marketing and social media marketing will be effective on only responsive websites. The statistics on bounce rates will be frighteningly high if it is not responsive.
7. More Leads And Conversion
Due of responsive websites' user-friendliness, you'll have a higher probability of converting a visitor and keeping them on your site. Responsive design makes it simple for users to find what they're looking for on your website, which is important if you want them to stay. 70% of visitors are more likely to return to a site that was built responsively. A responsive website will perform better in search results since Google prefers them to desktop-only or mobile-only sites. If you use a responsive website, Google will rank your site higher than sites that don't employ adaptable design tactics or don’t have unique mobile versions.
8. Cost-effective and Easy To Maintain
The costs of maintaining your website are lower with responsive design. This is because running numerous versions of your website takes a lot longer than running a single version. You'll have to repeat your SEO strategy for each version of the site if your website isn't responsive. Additionally, you'll need to buy unique domains for each edition. In order to make sure each version is compatible with the intended device, you must design each version uniquely. All of these problems are resolved with responsive design, which also helps you save a tonne of money.
The Bottom Line
This article should help you in deciding whether or not to upgrade your website to have a responsive design. The necessity for responsive web design is real; it isn't just a fad. Before your rivals do, make the switch to a mobile-friendly website to gain an advantage. It will be a wise investment in the development of your business and brand
Recent Post